Selling the scream: how horror films get us into cinemas
An article on famous horror film publicity, from William Castle's 1950s gimmicks to The Blair Witch Project's website and Paranormal Activity's screaming audiences; students read for detail and attitude, learn media vocabulary and design a campaign.
B2Adults50 minArticle
About this lesson
A B2 reading lesson (article). Graded texts with key words, comprehension questions and printable versions.
- Level
- B2
- Skill
- Reading
- Type
- Article
- Students
- Adults
- Time
- About 50 minutes
- Topic
- Halloween
- Activities
- Key words, Speaking / writing task, Reading text, Multiple choice, True / False, Gap-fill
- Key words
- publicity, gimmick, insurance policy, trailer, footage, stunt, profitable
- Access
- Premium
By the end, students can
- Read a feature article for detail, examples and the writer's main point
- Use vocabulary for film and marketing: release, footage, stunt, profitable
- Plan and present a responsible publicity campaign for a film