Why the medium popcorn exists: an interview on the decoy effect
A behavioural economist explains the decoy effect: how an option nobody wants can change what people choose, from magazine subscriptions to cinema snacks, and where the research is less certain than the headlines.
C2Adults55 minInterview
About this lesson
A C2 listening lesson (interview). Dialogues and stories to listen to, with transcripts, speed control and ready-made questions.
- Level
- C2
- Skill
- Listening
- Type
- Interview
- Students
- Adults
- Time
- About 55 minutes
- Topic
- Shopping & money
- Activities
- Speaking / writing task, Key words, Listening (read aloud), Multiple choice, Gap-fill, Matching
- Key words
- decoy, a mouthful, a steal, nudge, steer, oversold
- Access
- Premium
By the end, students can
- Understand an expert explanation of an economic concept, including figures and caveats
- Recognise how speakers qualify claims and signal the limits of research
- Analyse pricing and choice architecture in real contexts